LinkedIn Post Info

{
    "id": "7027826235833520128",
    "url": "https://www.linkedin.com/posts/tanyalindsay_we-have-been-building-a-web3-gaming-platform-activity-7027826235833520128-m0GW",
    "text": "We have been building a web3 gaming platform based on entertainment and not on ponzi or the p2e narrative.  Our target audience is casual gamers with candy crush -like games aimed at the mobile gaming market which is more female than male.  The NFTs add a new layer of fun, content creation, and loyalty rewards for the player.  \n\nWe have really struggled to build that audience.  \n\nMarketing to web3 \"gamers\" doesnt work because as you've shown they are not gamers, they are crypto investors looking to flip a token.  Marketing to web2 gamers is tricky because we have multiple apps on Google and Apple and you tread a fine line of being banned for mentioning NFTs or crypto. That means we can't talk about what makes us cool and unique.\n\nHow do we change the narrative and infuse the ecosystem with new demographics? We have tried many, many things but would love to hear ideas!\n\n",
    "author": {
        "url": "https://ca.linkedin.com/in/tanyalindsay",
        "full_name": "Tanya Lindsay",
        "image_url": null,
        "profile_type": "person"
    },
    "comments": [
        {
            "text": "These stats are too funny. The web3 investors need to learn that whilst youth audiences have ideals and morals but these get easily lost when it comes down to having fun.",
            "author": {
                "url": "https://uk.linkedin.com/in/ian-manson-83926827?trk=public_post_comment_actor-name",
                "headline": "Virtual Reality SPECIALIST| VR/AR/MR/360/XR | CEO Omnilux VR| Mar Tech & Ad tech| Doll Avatar Creator",
                "full_name": "Ian Manson",
                "image_url": "https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2",
                "profile_type": "person"
            }
        }
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    "like_count": 5,
    "shared_post": {
        "id": "7027397210061328384",
        "link": null,
        "text": "Web 3 Gaming has a serious problem. The audience largely consists of men 25 and older with a significant portion in the 35 - 54 year range. \n\nI was talking to a prominent Web 3 gaming content creator last week who told me something funny. \n\nHe said \"Wasif you wouldn't believe it...my audience consists of mostly boomers.\" \n\nThe creator is in his early 20's and I've learned that Gen Z likes to label anyone older than them \"boomers\" but I was still intrigued. \n\nHe offered to show me his analytics and the marketer in me could not help but dive into the data. \n\nThis was the audience breakdown for a Web 3 Gaming Youtube channel:\n\nGender Distribution\n\nMale - 95%\nFemale - 5%\n\nAge Distribution\n\n13-17 Years  - 1%\n18-24 Years - 8%\n25-34 Years - 31%\n35 - 44 Years - 33%\n45-54 Years - 20%\n55-64 Years - 6%\n65 Years - 1%\n\nOn paper the stats for Web 3 gaming should not be too alarming, after all, the average age of a gamer skews older these days. According to Wikipedia, the average female gamer is 44 years old, while the average male gamer is 33.\n\nThe worrying stat here is that the average Web 3 gaming audience skews heavily male and much older than the average Web 2 gamer. \n\nThe creator went on to explain that his audience consists of \"old dudes\" who want to know which gaming ecosystem to spend their time and money in. \n\nThe problem I argued is that this audience does not actually play video games. \n\n\"They are mostly speculative investors.\"\n\nTherein lies the underlying problem. \n\nWeb 3 gaming has evolved beyond the simplistic ponzinomics driven game play that powered titles like Axie Infinity. There are actual fun games out there that offer engaging game play experiences. And yet, DAUs for these games are abysmal with most multiplayer games having absurdly long que times for matchmaking. \n\nIn a traditional Web 2 environment, many of these Web 3 titles would be considered dead games. \n\nAlthough Web 3 has very compelling games to offer in 2023, the audience for these games have not expanded beyond the core Web 3 audience which skews heavily male and of an older demographic. \n\nThese people don't actually want to play Web 3 games. They want to invest in game assets that can be flipped for a profit or loaned out via a scholarship program to generate revenue. \n\nThis is a serious issue because many Web 3 games have tokenomics that do not function if the DAUs are not there. Without a solid player base there will not be enough demand for game assets and tokens. Without demand for game assets, the speculative value of these assets and token values decline and the entire ecosystem starts a prolonged death spiral.\n\nWeb 3 gaming and the premise of digital asset ownership has tremendous appeal but as it stands, the audience for this industry needs to expand beyond its base. \n\nThe problem is pretty clear. \n\nI am curious to hear if you have any thoughts on a solution. \n\nThank you for reading.",
        "image": "https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2",
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    "shared_video": null,
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    "comments_count": 2,
    "date_published": "2023-02-05T02:32:25.297Z",
    "total_engagement": 7,
    "mentioned_profiles": []
}